Updated: Jul 21
How do you make your business stand out from your competitor? This is the key question ever company leader asks. When creating an initial business plan, business owners and creators are prompted to outline a detailed analysis of their competition. Although a company may have a similar mission and/or product to another, there are qualities that can make a business unique and will draw patrons, supporters, and investors.
The arts is an ideal tool to help a company find its unique identity and niche. Since the sky is the limit when it comes to arts and creativity, artists can provide value to businesses either old or new. A first-ever report released April 2015 by Business / Arts showed more than half of Canadians favored businesses that invest in arts and culture. This is a big finding, and can help guide businesses on how to direct their marketing and philanthropic dollars. The report showed high that Canadians highly engaged with the arts, even over sports, and they pay their loyalty to businesses who invested in culture and the arts. Businesses are responding, and there has been a 49 percent increase in arts investments since 2008.
What does this mean for your business, and how can you participate in this trend? Here are a few ideas:
Invest in local art pieces around your company building. Make sure to directly connect with the artist(s), and potentially cross-promote with them, to raise awareness around their work and supporting local.
Purchase museum passes for your employees. Create a hashtag around their experience and have them share their visits on their social media pages. This will help promote the museum and artists, keep employees engaged, and create company morale.
Hire solo/acoustic artists to play in your lobby, or outside your building, during lunch. Add in some tables and chairs where employees, and potentially the public, can enjoy their lunch and listen. Make sure to add a sign with the artist's name to help promote them and the event.
Offer a 30-minute meditation, gentle yoga, or Thai Chi during lunch or before/after work. Create internal newsletter content around the benefits of these practices for your workforce, and even offer a 30-day meditation challenge. Work with the instructor to promote and engage employees, and potentially partner with a local studio to cross-promote the program. Offer a survey at the start and end. This helps gives people share their progress!